How do we promote our site?
Have somebody design labels that have the URL on them.
I think that asking the hosts of homebrewing-related podcasts to mention the site might be worthwhile. Basic Brewing is a great resource for brewers, and I think James would agree that this site would be useful to his audience.
I think targeting homebrew clubs would serve to get a very high response rate. I sent an email to my homebrew clubs email list, but I think I probably should have waited (and will resend) when we are in public beta.
Homebrew contests also seems like a high value target, though they are usually closely related to the clubs means you might just want to start with them.
We have an auto-tweeting account set up from Brew Advice. It's currently tweeting updates from the new SE site via RSS feed.
We can update the settings or do whatever. Check it out.
How about getting cards printed up with the URL and mission of the site and seeing if our LHBSs will put them out on the counter?
We should notify all the homebrew magazines once the site goes live and see if they'll mention it.
Does anyone here have some influence in the AHA? It would be great if we could get some notice/mention from them...