Just some data, to fuel the discussion. If you want to see any more information, just ask.
Site visits from January 1, 2010 through June 15, 2010. The spike is when we hit stumbleupon

And this is the past month - 5/15-6/15, 2010:

In terms of pure visits, we've been pretty stable the past month, with peaks in the beginning of the week and a slow decline until the following Monday. Over the past 6 months, we've had a decent increase. Our average visits per day was around 100 in January, and is closer to 300 today.
The rest of the stats I'll show are for the past 3 months - March 15 to June 15.
Traffic sources overview:

The majority of our visitors, 70% or so, come via search engine, with a very small 11% coming directly to the site.
Top 10 Referring sites:
(go here if it's too small to read)

In order:
- google.com
- meta.stackexchange.com
- some mail site (live.com)
- brewpoll.com
- stackexchange.com
- stackexchangesites.com
- brew-dudes.com
- beernews.org
- startingabrewery.wordpress.com
- homebrewersassociation.com
Top 25 search terms (all engines). Note: there are 9,940 terms used to reach this site in the past 3 months. See it bigger.

In order:
- brewadvice
- brew advice
- 6.6 lbs lme to dme
- yeast nutrient
- sites:brewadvice.com lager diacetyl
- carabohemia
- home brewing is secondary fermentation necessary
- whirlpool chiller
- beer strip
- priming sugar
- brew in a bag
- glass carboy
- attentuation (spelled like this)
- mash tun design
- blow off tube
- brewadvice.com
- nelson sauvin hops
- what is yeast nutrient
- bulk hops
- primary and secondary fermentation
- carabohemian
- brass vs stainless steel
- difference between primary and secondary fermentation
- imperial red ale recipe
- shipping beer
Anyway, those are a few stats. If you want to see anything else, let me know.